Get the 101 on the GIRLKIN Lashes Franchise Business

At GIRLKIN Lashes, our franchise business is focused on empowering women through entrepreneurship. It’s built right into our name. We are Gainful, Influential, Relentless Ladies Keeping In-Network! Learn all about the GIRLKIN Lashes franchise business, and discover if franchising with us is the right opportunity for you!

What is a Franchise?

The franchise definition, in part, involves licensing a brand’s name, business model, intellectual property, and more. Franchisees typically pay fees to secure their licensing rights and receive operational support. They also commit to ongoing obligations such as maintaining particular brand standards. This protects the brand image and lets customers know what to expect from any of the brand’s locations.

In return, franchisees benefit from operating under an established name and company image. They may also access exclusive vendors and products only available to the brand. Consumers like consistency, and that can translate to greater opportunity for the franchise owner. 

GIRLKIN Lashes Beauty Franchises

GIRLKIN Lashes is a premium salon brand offering eyelash extensions and esthetic services such as full body waxing and facial treatments. We want our clients to feel amazing and welcome from the moment they step inside any of our franchises. Our luxurious, spa-inspired decor and complimentary drinks announce the pampering that’s to come.

Clients can relax on comfortable furnishings while our experienced technicians get to work. At every step, our focus on customer satisfaction drives everything we do. Our retention rate measures our positive reputation.  The industry standard for first-time retention has remained constant at around 30% for years. At GIRLKIN Lashes, our retention rate is over 60%... Building a curated customer experience in a luxury and inviting atmosphere is our recipe for growth!

Diversifying Our Franchise Business Model

We want our franchisees to make their GIRLKIN Lashes locations as rewarding as they can be. That’s why we’ve embraced a diverse business model that doesn’t only rely on lash and brow treatments. Lash extensions and brow micro-blading form the backbone of our franchise business model, but our franchisees also have the option to offer additional products and services, with prior authorization.

In this way, we maximize our franchisees’ skill sets and give them the ability to make informed decisions about what’s best for their business.

Our goal is to lift others up. Supporting our franchise owners as they explore additional revenue streams is essential to being Gainful, Influential, Relentless Ladies Keeping In-Network. Together, we are GIRLKIN strong!

Even More Revenue Streams with GIRLKIN Lashes Products

We’re constantly looking for new ways to expand the GIRLKIN Lashes brand. We use high-quality, 100% mink eyelash extensions and top-rated adhesives and tweezers. Estheticians can bring a touch of GIRLKIN Lashes glamor to their business wherever they are with our GIRLKIN Lashes-branded products and accessories.

Our GIRLIES also get to enjoy our products at home, with GIRLKIN Lash Strips, suitable for everyday wear or making a dramatic impact at a big event.

Empowering Women through Training and Entrepreneurship

Although the number of women-owned businesses has increased in recent years, they are still a minority. Today, about 29% of franchises are women-owned. Most of these franchises come from four sectors: Child Services, Travel & Hospitality, Fitness, and Education.

Less than 21% of women-owned franchises are also black-owned businesses. We’re passionate about changing that statistic! GIRLKIN Lashes has been featured by CBS Baltimore, Fox 5 DC, WBAL TV, the Chelley Roy Show, and more! We’re making waves, and we want passionate women to ride them with us.

A Franchise Business Supporting Our Community

Our founder, Kim Fernandez, started lashing in her living room in 2016. For two years, she utilized word of mouth in the community to grow her business. In 2018, Kim opened her first, flagship location in Pikesville, MD. Since then, GIRLKIN Lashes has gone on to build 3 more corporate locations in the  DMV area.  But Kim never forgot her very first GIRLIES or the support they gave her business from day one.

Today, Kim gives back through volunteer work in the community. She especially enjoys supporting youth through sports and crafts. As the mother of four amazing boys, Kim is passionate about engaging children and giving them the best possible start in life.

We encourage the franchisees of GIRLKIN Lashes to give back by getting involved with events in their local areas. Building bridges in communities is what GIRLKIN Lashes is all about! ​ We would not exist without our community

More than Just Another Franchise Business

GIRLKIN Lashes is an authentic, dynamic franchise business catering to a growing market segment. Research shows the global false eyelashes industry will be worth $1.75 billion in 2023. Every location performs our signature eyelash extensions techniques, but our diverse business model lets franchisees also expand the beauty services that they offer.! 

If you’re excited about joining a franchise business that is continuously evolving but never forgets its roots, then GIRLKIN Lashes could be the right opportunity for you. Get in touch with us today to learn more about available franchising opportunities, and become part of the GIRLKIN Lashes family.

David Cardona